The Annandale Troll is the most-read weekly email in the suburb. Reach locals who live, work and spend here.
Get in touch →Source: subscriber survey, Feb 2026

Your logo and tagline beneath the masthead. The first thing readers see, every issue.
A short news-style story featuring your business, woven into the editorial. Feels native, gets read.
A recurring listing in the trusted local trades section. Great for tradies and service businesses.
A highlighted listing in the Events or Real Estate section with image and details.
Local cafes, restaurants and bars. Real estate agents. Tradies. Physiotherapists and dentists. Yoga studios. Dog groomers. Anyone whose customers walk the streets of Annandale.
If your business serves the Inner West and you want to reach the people who actually live here – not a broad, algorithmic audience – the Troll is your channel.
We have introductory rates available now. Get in touch and we'll send through options based on what suits your business.
Yes. We write all ad copy in the Troll's editorial voice so it feels natural to readers. You approve everything before it goes out.
Absolutely — multi-week partnerships are available and we offer better rates for ongoing commitments.
We deliberately limit placements so your business isn't lost in a sea of ads. Scarcity is the point.
Our readers are hyper-local and highly engaged. Advertisers report increased foot traffic, direct enquiries, and strong brand recognition within the suburb.
Limited spots available. Introductory rates for new advertisers
Mark Sproule, Editor
[email protected]