Put your business in front of
Annandale
The Annandale Troll is the most-read weekly email in the suburb. Reach locals who live, work and spend here.
Get in touch →Why it works
The Troll lands in inboxes every Friday and gets read. No algorithms, no feed – direct to your future customers.
Source: subscriber survey, Feb 2026
What readers say
Ad formats
We keep ad slots limited so every placement gets attention. Here's what's available:
Title Sponsor
Your logo and tagline beneath the masthead. The first thing readers see, every issue.
Business Spotlight
A short news-style story featuring your business, woven into the editorial. Feels native, gets read.
Trades Directory
A recurring listing in the trusted local trades section. Great for tradies and service businesses.
Featured Event / Property
A highlighted listing in the Events or Real Estate section with image and details.
Who advertises in the Troll?
Local cafes, restaurants and bars. Real estate agents. Tradies. Physiotherapists and dentists. Yoga studios. Dog groomers. Anyone whose customers walk the streets of Annandale.
If your business serves the Inner West and you want to reach the people who actually live here – not a broad, algorithmic audience – the Troll is your channel.
FAQs
How much does it cost?
We have introductory rates available now. Get in touch and we'll send through options based on what suits your business.
Do you write the ad for us?
Yes. We write all ad copy in the Troll's editorial voice so it feels natural to readers. You approve everything before it goes out.
Can I book multiple weeks?
Absolutely — multi-week partnerships are available and we offer better rates for ongoing commitments.
How many ads are in each issue?
We deliberately limit placements so your business isn't lost in a sea of ads. Scarcity is the point.
What results can I expect?
Our readers are hyper-local and highly engaged. Advertisers report increased foot traffic, direct enquiries, and strong brand recognition within the suburb.
Let’s work together
Limited spots available. Introductory rates for new advertisers
Mark Sproule, Editor
[email protected]